Deliveroo launches ‘Signature’ service for restaurant partners

Deliveroo has announced a global expansion of its ‘Signature’ service for restaurant partners across the UK and international markets.

The service allows for customers to order delivery, as well as pick up and table service via restaurants’ own websites and apps, whilst allowing restaurants to “benefit”  from Deliveroo’s expertise in “logistics and food delivery”. 

Deliveroo has developed two products under the Signature service: a logistics and customer service solution where Deliveroo completes food delivery orders made through restaurants’ own channels, and a “full-stack end-to-end solution” which also includes website design and support from Deliveroo.

It said the solutions are designed to give restaurant partners the “opportunity to build a direct relationship with their customers, grow their online business and allow restaurant partners to embed Deliveroo’s logistics and customer service functionality in their online channels”.

Stephen Goldstein, EVP Restaurants at Deliveroo said: “We are pleased to announce the expansion of Signature across the UK and international markets and build on Deliveroo’s position as the leading provider of online food delivery services. 

“Enabling customers to order delivery via restaurants’ own channels is a compelling proposition for our partners and deepens our relationships with these partners. 

He added: “This new product expansion is particularly important given the current backdrop facing restaurant partners and is being deployed alongside other support measures for restaurants, particularly small independents that are the lifeblood of the industry.