Marston’s sales rise 4% over festive period

Marston’s has reported a 4% increase in like-for-like sales over the festive period as the pub operator’s performance outpaced the wider market.

The group, which manages more than 1,300 pubs, saw  sales growth of 5.6% across five key festive dates. Overall, sales for the 17 weeks to 24 January remained in line with the previous year.

The expansion of the company’s new pub format accelerated during the first quarter with 23 launches completed. According to the group, these pubs have “continued to outperform”, supporting its plans to complete more than 50 in FY26.

Margin improvements were attributed to the group’s operating model and cost controls. Upcoming events including the 2026 FIFA World Cup are expected to support trading over the summer months.

Looking ahead, the board said it remains confident in meeting full-year market expectations, including hitting targets set out in October 2024 to deliver shareholder returns.

Justin Platt, CEO of Marston’s PLC, said: “Our pubs have delivered another strong start to the year, with standout performances across our key festive trading dates including setting a new record for Christmas Day – a clear reflection of the strength of our community pubs and the passion and energy our teams bring to every service. 

“Like-for-like sales have remained resilient and, with 23 new pub format launches completed already in the first quarter, our accelerated rollout programme is driving further trading momentum and enhancing the guest experience.”

He added: “Supported by a clear strategy, disciplined cost control and a strong programme of demand-driving events, we are excited for the opportunities ahead and remain confident in delivering market expectations for the full year.”