Jessica Firth appointed head of finance at BM Caterers
Former BaxterStorey manager succeeds Petra Belohoubkova to lead financial strategy

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BM Caterers has appointed Jessica Firth as head of finance to oversee the company’s financial strategy and support its long-term growth.
Firth, an ACCA-qualified accountant, joins from sister company BaxterStorey, where she served as finance manager for two years. During her tenure at BaxterStorey, she focused on contract profitability, renegotiations, and tender support.
In her new role, Firth will report to joint managing directors Angus Brydon and Antony Prentice.
Her responsibilities include financial planning and budgeting, risk management, and ensuring compliance with legal, regulatory, and GDPR requirements.
Firth succeeds Petra Belohoubkova, who has moved to BaxterStorey as head of finance for the Central region. Both BM Caterers and BaxterStorey are part of the Westbury Street Holdings (WSH) group.
Firth said: “I have a real passion for building strong, collaborative teams and I’m looking forward to getting stuck in and working with the BM family to help drive the business forward.
“I’m all about making numbers meaningful and making the finance function a genuinely helpful and human part of the company.”





