Carlsberg
Coverage of strategic moves, partnerships, product innovation, and market activity from one of the most influential global brewers operating in the UK. This section reports on distribution agreements, sustainability initiatives, on-trade marketing, and category trends affecting pubs, bars, and hospitality groups. Whether you are a procurement lead, venue operator, or drinks category manager, these updates offer valuable insight into how a major beverage brand is shaping the beer landscape across UK foodservice.
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Jan- 2019 -24 JanuaryBeverages
Former Carlsberg CEO appointed to Quintessential Brands
International spirits company, Quintessential Brands, has appointed James Lousada as managing director of its international commercial products arm, Quintessential Brands Spirit Solutions. The firm said the appointment of Lousada, who has over 20 years’ experience in the industry running UK and European drinks companies, is indicative of the its ambitions…
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Nov- 2018 -27 NovemberBeverages
Carlsberg pollution leads to restorative charity donations
Carlsberg has paid £120,000 to environmental charities as part of an Enforcement Undertaking (EU), following two pollution incidents in the River Nene, in Northampton. The EU was offered to the Environment Agency after the company admitted causing two similar diesel pollution incidents in the River Nene in July and October…
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Aug- 2018 -14 AugustPubs and Bars
Carlsberg launches ‘waterfall powered’ pub
Carlsberg UK has launched a ‘Carlsberg Cabin’ pub which was built using only sustainable materials and is powered with hydro and solar technology. The pub follows the rejuvenation of firm’s Carlsberg Export brand and its Danish Way campaign, which taps into the ‘hygge’ trend celebrating nature, work-life balance and cosiness.…
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Jun- 2018 -27 JuneFeatures
A changing appetite for craft beer
Once upon a time, beer drinkers consumed hoppy lagers, strong ales, stouts and wheat beers, but in the last half a century, the consumer has jettisoned these flavours for a lighter style of lager, with Budweiser retaining the title as the UK’s favourite. However, the past few years have witnessed…
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