A changing appetite for craft beer

Once upon a time, beer drinkers consumed hoppy lagers, strong ales, stouts and wheat beers, but in the last half a century, the consumer has jettisoned these flavours for a lighter style of lager, with Budweiser retaining the title as the UK’s favourite. However, the past few years have witnessed the resurrection of craft beer, with consumers consistently wanting to separate themselves from the norm by putting infinitely more care and attention into the drinks they choose.

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