Chopstix expands its footprint with three new sites
The announcement marks the latest openings since Canary Wharf in June, and has outlined the significant opportunity for growth in London, which prompted the restaurant in securing three locations.
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Chopstix has announced three new sites in Greater London which are set to open in the next month.
The addition of Kingston-Upon-Thames, Brixton and Bromley marks its next steps for growth for the Pan-Asian noodle brand, which was founded in 2002 by brothers-in-law, Sam Elia and Menashe Sadik, totalling seven store openings across the UK since the start of July.
The new venues will feature its “iconic” living wall, natural wood finishes, and its winking anime character that features across all Chopstix locations.
It marks the latest openings since Canary Wharf in June, and it has outlined the “significant opportunity” for growth in London, which prompted the restaurant in securing three locations.
Jon Lake, managing director of Chopstix, said: “London will always be a special city for Chopstix – Sam and Menashe first started selling noodles at Camden Market, and Oxford Street was the site of our first ever bricks and mortar store.
“So it is a testament to how far the Chopstix brand has come over the last 20 years that we’re in a position to open three new stores, in such a competitive city as London, after what has already been a year of significant growth.”
He added: “We’re extremely proud and excited to follow successful store launches from Cardiff to Ayrshire with such expansion in London, it really demonstrates that there is huge appetite for Chopstix noodles across the UK and an encouraging indication that even further growth is possible over the next 12 months.”
Marking its 20th anniversary this year, the group continues a steady programme of expansion, having already announced the appointment of the company’s first franchise director and a new partnership with UK holiday operator, Haven.
This year, Chopstix plans to open at least a further five new stores, with seven having already been opened this summer, through a mix of directly owned and operated stores and also in concert with partners, building on its successful and established franchise operation.
In addition, the business also has relationships with delivery partners Deliveroo, Just Eat and Uber Eats, as well as several brand extensions including a grocery sauce range, plus further innovations in the pipeline.
