Burger King

Reporting covers the strategic developments, operational performance, and market activity of one of the UK’s major QSR brands, including franchise growth, menu innovation, pricing strategy, tech integrations, marketing campaigns, and competitive positioning. Coverage provides insight for foodservice professionals monitoring fast food trends, high-volume operations, and the evolving dynamics of branded quick-service dining.

Jun- 2018 -

22 June

Restaurants

‘Insulting’ Burger King ad offered women who get pregnant with World Cup footballers 3m roubles and burgers

Burger King has been forced to apologise after an advert encouraged Russian women to get pregnant with footballers playing at the World Cup, offering them a lifetime supply of Whopper burgers and three million roubles (£36,000). The advert claimed the promotion was to “get the best football genes” and “lay…
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May- 2018 -

30 May

Food and Drink

MPs consider banning cartoons from junk food adverts

MPs have called for a ban on the use of cartoon characters to advertise foods like McDonalds, KFC, and Burger King that are high in fat, sugar or salt. The ban would see the end of many historical characters such as Tony the Tiger, Ronald McDonald, the Milky Bar Kid,…
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