Burger King
Reporting covers the strategic developments, operational performance, and market activity of one of the UK’s major QSR brands, including franchise growth, menu innovation, pricing strategy, tech integrations, marketing campaigns, and competitive positioning. Coverage provides insight for foodservice professionals monitoring fast food trends, high-volume operations, and the evolving dynamics of branded quick-service dining.
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Nov- 2018 -26 NovemberFood and Drink
Burger King reprimanded for advert ‘close to primary school’
Burger King has been reprimanded by the ASA after it placed an advert for its Whopper Jr meal on a bus stop in close proximity to a school. A complainant said they saw the ad placed close to a primary school, and challenged whether the ad was for a product…
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Jun- 2018 -22 JuneRestaurants
‘Insulting’ Burger King ad offered women who get pregnant with World Cup footballers 3m roubles and burgers
Burger King has been forced to apologise after an advert encouraged Russian women to get pregnant with footballers playing at the World Cup, offering them a lifetime supply of Whopper burgers and three million roubles (£36,000). The advert claimed the promotion was to “get the best football genes” and “lay…
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May- 2018 -30 MayFood and Drink
MPs consider banning cartoons from junk food adverts
MPs have called for a ban on the use of cartoon characters to advertise foods like McDonalds, KFC, and Burger King that are high in fat, sugar or salt. The ban would see the end of many historical characters such as Tony the Tiger, Ronald McDonald, the Milky Bar Kid,…
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