Burger King has been forced to apologise after an advert encouraged Russian women to get pregnant with footballers playing at the World Cup, offering them a lifetime supply of Whopper burgers and three million roubles (\u00a336,000).\r\n\r\nThe advert claimed the promotion was to \u201cget the best football genes\u201d and \u201clay down the success of the Russian national football team\u201d before adding: \u201cWe believe in you!\u201d\r\n\r\nA Burger King statement issued yesterday apologising for the advert, said: \u201cWe are sorry about the clearly offensive promotion that the team in Russia launched online.\u201d The company went on to say that the advert did not reflect \u201cour brand or our values\u201d and added \u201cwe are taking steps to ensure this type of activity does not happen again\u201d.\r\n\r\nBurger King Russia also posted an apology on Russian social media platform VKontakte where the advert was first posted. The apology translated as: \u201cWe apologise for the statement we made. It turned out to be too insulting. We thank you for the feedback and hasten to inform you that we have already removed all materials related to the advert.\u201d\r\n\r\nThis is not the first time that Burger King Russia has released adverts that are insulting to women. Last year it released an advert using the likeness of Diana Shurygina, a 17-year-old rape victim to promote a two-for-one burger offer.\r\n\r\nCatering Today reached out to Burger King for comment.