SushiDog secures £1.3m investment for five-year expansion plan

SushiDog has secured a £1.3m investment from Middleton Enterprises to support the restaurant chain’s plans to grow to 40 sites across the UK over the next five years. 

News of the funding marks Middleton Enterprises’ third round of backing of SushiDog’s 10-store portfolio, including its largest site in Warren Street, central London, which opened in April.   

Middleton Enterprises’ previously led a £612k funding round in 2023 and contributed a further £800k in 2024 for the chain known for made-to-order sushi rolls, poké bowls and salads.

James Middleton, investment manager at Middleton Enterprises, said: “This is our third investment into SushiDog. We made the decision to invest in the business again because it has a proven rollout model, based on predictable, repeatable growth.

“They have constantly raised the bar, innovating and evolving with each new store, which gives us confidence in the next stage of growth that will see new sites appearing up and down the country.”

Greg Ilsen, co-founder of SushiDog, added: “Middleton Enterprises provided the stability and finance we needed to scale quickly, to the extent that we are on track to generate over £8m this financial year and now employ around 130 people.

“When they came on board we had four sites in London, we’ve recently opened our tenth store and now we’re looking to expand nationally, perhaps even internationally further down the line.”