Chipotle to expand into Asia for the first time

Chipotle Mexican Grill has signed a joint venture to open restaurants in Asia for the first time. 

Through a new partnership with SPC Group, a leading South Korea-based food company, Chipotle plans to open the first Chipotle restaurants in South Korea and Singapore in 2026.

Chipotle’s existing international portfolio includes 20 locations in the UK, as well as over 60 locations in Canada. It also has six locations in France and two in Germany. 

The company currently operates over 3,800 restaurants and plans to open between 315 and 345 new restaurants this year, with a long-term target of operating 7,000 locations in the US and Canada.

Scott Boatwright, CEO of Chipotle, said: “With a rapidly evolving dining-out business, fueled by preferences for variety and convenience, expanding into Asia presents an incredible growth opportunity for Chipotle. 

“Real food prepared fast is in high demand in these markets and with notable brand awareness among consumers, we see potential for strong adoption out of the gate.”

Heesoo Hur, executive vice president and owner of SPC Group, added: “Given the familiarity of this iconic brand among Koreans and Singaporeans, and their passion for exceptional culinary experiences, these two markets are ideal entry points for Chipotle in Asia. 

“In addition, we have a proven track record of developing global brands and we see an opportunity for leveraging our market expertise to introduce Chipotle’s delicious, responsibly sourced food to guests across the continent who aren’t yet familiar with the concept’s real ingredients prepared fresh daily.”