Warm weather helps drinks sales hold level in late July
While the day of the women’s Euro 2025 final Sunday 27 July is not included in this comparison, the Lionesses’ success in the competition has had a positive impact on some venues

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Average sales in managed venues in the week to Saturday 26 July were exactly in line with the same week in 2024, with growth on four of the seven days, according to data from CGA.
Year-on-year increases peaked at 3% and 4% on Thursday 24 and Friday 25 July respectively, coinciding with particularly high temperatures in London and the south east.
Trading comparisons in the previous seven days, to Saturday 19 July, were distorted by the men’s Euro 2024 tournament, as England’s involvement in the final led to a sharp spike in sales. However, there was year-on-year growth on four of the other six days of the week, and widespread good weather raised sales by 19% on Monday 14 July.
Sunshine across the week boosted Long Alcoholic Drinks (LAD) categories as consumers sought refreshment in longer serves.
Beer sales were 4% higher than in 2024, while cider rose 3%. Soft drinks were level, but spirits fell by 5% and wine by 10%, extending a more challenging Summer for these two categories.
While the day of the women’s Euro 2025 final Sunday 27 July is not included in this comparison, the Lionesses’ success in the competition has had a positive impact on some venues.
The latest fortnight completes an up-and-down July after negative trading in the first week of the month but a positive recovery in the second. The figures are also in line with a flat June for managed hospitality groups.
Rachel Weller, CGA by NIQ’s commercial lead, UK and Ireland, said: “When we strip out the bonanza of the Euro 2024 tournament from the comparisons, it was a solid July for many pubs, bars and suppliers.
“While growth hasn’t been spectacular, businesses have at least been able to keep pace year-on-year and recoup some of the extra labour costs imposed from April. The trading environment remains challenging, but there’s a mood of cautious confidence about a positive school holiday season in August and some momentum as we move towards the final third of the year.”