Lionesses

How pubs can score big during this summer’s Women’s Euros

This summer the reigning champion Lionesses will head to Switzerland to defend their Uefa Women’s Euro crown With no major men’s tournament this summer, pubs have a golden opportunity to drive footfall and revenue by tuning into a different kind of football fever: the Women’s Euros. As the Lionesses prepare…

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Home Office proposes Women’s Euros licensing relaxation

The Home Office is proposing a relaxation of licensing hours if any of the qualifying home nations reach the semi-final or final of the UEFA Women’s Euro 2025. Licensing hours for these games are proposed to be extended from 11pm to 1am in England and Wales, which will be particularly…

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Lionesses lift trading despite early kick offs

Over England’s four Women’s World Cup knock-out matches, average drinks return on sales (RoS) was 25% ahead of the average for that given day of the week, according to data from CGA Strategy. Large alcoholic drink (LAD) sales were up 34%, thanks to beer’s association with football and soft drink…

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UK retail and hospitality to see £1.2bn boost during women’s Euros

The UK retail and hospitality sector are predicted to receive a £1.2bn boost during the Women’s UEFA 2022 European Championships (EURO 2022), according to new spending data by Voucher Codes.  The competition is expected to bring 9.4m shoppers to retail stores across the whole competition, with a £898.2m predicted total…

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