Heston Blumenthal calls for more gov action to save British pubs
He called for a permanent reduction in the 20% rate of VAT on hospitality, one of the highest in Europe, arguing it would help businesses remain open while contributing to wider economic recovery
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Chef Heston Blumenthal has urged government and licensees to act to halt the closure of pubs across the UK, warning that the “Great British pub” is under threat from rising costs and changing social habits.
More than one pub a day closed in the first half of 2025, according to industry figures.
Blumenthal, owner of Michelin-starred gastropub The Hinds Head in Bray, Berkshire, said that while measures such as reduced business rates announced in the Autumn Budget were welcome, further support is needed.
He called for a permanent reduction in the 20% rate of VAT on hospitality, one of the highest in Europe, arguing it would help businesses remain open while contributing to wider economic recovery.
Blumenthal also said publicans should do more to attract customers, citing initiatives at The Hinds Head that have increased bookings and footfall by 20%.
These include live music, wine tastings, free children’s ice cream, seasonal feasts and extended opening hours.
He said: “Saving the Great British pub is about more than nostalgia – it is about preserving spaces that bring people together, support local economies and keep traditions alive.
“Pubs are at the heart of Britain’s social fabric, offering far more than just a place to buy a pint. The pub is a cultural icon, a national treasure and must be protected. When a pub closes, it’s not just a business lost; it’s a piece of local heritage and of course somewhere to enjoy a drink and delicious food with great company.”
