Crafted unveils two F&B appointments ahead of Powdermills opening

Crafted has confirmed a duo of senior appointments to its food and beverage team ahead of the opening of Crafted at Powdermills.

Neil Armstrong joins as executive chef, bringing over 30 years of experience, including senior roles at Edwardian Hotels in London and Nelson Hotels and Inns in Cheshire.

Joining him is Conor Sheehan as head of food and beverage. Sheehan brings a wealth of hospitality experience, having held general manager roles at Tillingham Wines, Kettner’s Townhouse (Soho House and Co), Bistrotheque, and most recently, The Gallivant.

Alongside this, Crafted has unveiled renderings of The Pub – a standalone venue attached to the main Crafted space and open to all. Set to open in November, it will be an all-day affair.

Chris King, founder of Crafted, stated: “As we prepare to open the doors at Crafted at Powdermills, assembling the right team has been key. Neil and Conor each bring exceptional experience and creativity to the table – and they share our belief in doing things with real care and craft. The Pub is just the first taste of what’s to come, and we couldn’t be more excited.”

Crafted is a new series of hotels and clubs and its first venue, Crafted at Powdermills, will open in late 2025 in East Sussex. The company was founded by Chris King, co-founder of the original Birch hotel.

Crafted at Powdermills will be a reimagined hotel experience set around a seven-acre private lake, surrounded by woodland and wildflower pastures.