Boxpark appoints first ever chief growth officer

Boxpark has announced the appointment of Michelle Farrell as the company’s first-ever chief growth officer (CGO).

In her new role, Farrell will oversee the sales, events and marketing and commercial functions of the business, aligning with the company’s commitment to accelerating growth and expanding its UK estate.

Farrell brings a wealth of experience to the role with more than 15 years of experience in the hospitality sector, specialising in marketing and sales.

Most recently she was group sales and marketing director at Nightcap Group, owner and operator of 45 premium bars across the UK.

She has also held several senior positions at hospitality businesses such as Stonegate Group and Novus Leisure, acquiring extensive experience in managing large-scale operations and implementing growth strategies.

This new appointment follows the appointments of CEO, Matt Snell in March, and CFO, Chris Burford in January.

It also follows Boxpark’s launch of its new concept Boxhall City in London.

Snell said: “We are delighted to be introducing Michelle to the team, and looking forward to leveraging her experience and expertise as we grow as a business. This is an exciting time for the business, marking our first appointment of a chief growth officer, and we are confident that she will play a key role in shaping the future of Boxpark.”

Farrell added: “I’m absolutely delighted to be joining the team at Boxpark at such a pivotal and exciting time for the business. Stepping into this new role is a brilliant opportunity, and I’m looking forward to spearheading the ambitious growth strategy and building on Boxpark’s iconic status. I can’t wait to get started.”