Sticks’n’Sushi marks ‘productive’ first year under McWin

Sticks’n’Sushi has described its first full year under private equity firm McWin Capital as “productive”, after opening three new sites and reporting revenues of £86.8m in the period from 16 January to 31 December 2024. 

The Danish-Japanese restaurant group, which operates in Denmark, Germany and the UK, also reported that its EBITDA hit £6.6m for the period. 

Sticks’n’Sushi’s new restaurants for 2024 were launched in Richmond, Islington and Battersea Power Station, taking the estate to 30 sites alongside three catering and delivery kitchens. 

As well as opening new locations, the chain also refurbished its Valby branch in Copenhagen and introduced a breakfast offer – Sticks’n’Sunrise – at the One Hundred Shoreditch hotel. 

Andreas Karlsson, chief executive of Stick’n’Sushi, said: “I am tremendously proud of the progress we have made and our many achievements over the last 18 months. We opened three new restaurants successfully and, in the process, created almost 200 new jobs.”

Sales records were broken on New Year’s Eve 2024 and Valentine’s Day 2025, with all three countries posting year-on-year growth. Its business-to-business and catering division rose 37% in the year to date.

Karlsson added that the group had launched its first major menu refresh in more than three years and praised its 1,400 staff across Denmark, Germany and the UK.

The group plans to open in Glasgow later this year, with further sites expected in northern England and Europe in 2026.