Jordan Bailey set to launch new site in Soho
Since opening in Borough in March, Heard has been popular with guests for his double patty smash burgers
Two-Michelin-starred chef Jordan Bailey is set to launch a new site in Foubert’s Place, Soho, this September.
Heard, an “elevated” burger restaurant from Bailey, whose fine dining career spans the three-Michelin-starred Maaemo in Oslo and his own two-star restaurant Aimsir in Ireland, is set to “transform the ultimate comfort food into something exceptional”.
Since opening in Borough in March, Heard has been popular with guests for his double patty smash burgers.
The Soho opening “represents the next step in Heard’s story”, which will see the concept evolved and the menu expanded, as well as the introduction of The Soho Burger, its first non-smash burger.
Working closely with some of the UK’s leading farmers and producers, including HG Walters to source its beef, Heard uses British sourced ingredients throughout.
The wine list has been curated by Bailey’s wife and sommelier Majken Bech-Bailey, whose work at Henne Kirkeby Kro, the two-Michelin star restaurant in her home country of Denmark, alongside Maaemo and Aismir have “given her a depth of knowledge in low intervention wine and independent producers”.
Each burger dish has been paired with a wine that complements the flavours including Majken’s own non-alcoholic BÆK wine, alongside craft beers from London’s Forest Road Brewery and signature cocktails.
The interiors of the 134 square metres, 38 cover restaurant have been designed in collaboration with Superfutures, whose previous work includes London’s Barrafina, Bar Daskal and Chotto Matte.
Sculptural ceiling features draw attention to the open kitchen, while textured green micro-cement, clay-tiled floors, and timber furniture is also used.
The site will be split across two levels. Upstairs will feature high stools and standing tables, while downstairs will feature upholstered banquette seating and tables.
