Business

HIT Training launches new Hospitality Academy

Developed in collaboration with industry experts Michael Heppell and Paul Martin, the academy will deliver ‘cutting edge’ programmes

HIT Training has announced the launch of its new Hospitality Academy, a training initiative designed to help hospitality businesses raise service standards, develop future leaders, and build long-term success through “exceptional” customer experiences.

The launch comes in response to the major challenges hospitality businesses across the country are facing, which HIT Training says has created “an urgent need” for businesses to invest in skilled, resilient teams who can deliver outstanding guest experiences, drive loyalty, and uphold brand reputations.

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Developed in collaboration with industry experts Michael Heppell and Paul Martin, the academy will deliver “cutting edge” programmes that focus on technical service skills, as well as build the leadership, mindset, and professionalism needed to “thrive in a fast-paced, guest-driven world.

The academy will deliver workshops, hands-on learning, and real-world training interventions to “set a new benchmark for service excellence”.

A standout feature of the Academy is the launch of the Hearts and Minds Learning Suite – a “first-of-its-kind” collection of modules, embedded within the hospitality apprenticeship programme.

In addition, two specialist masterclasses provide targeted, hands-on training for frontline teams – “Masterclass 1: The Art of Service” and “Masterclass 2: Service Experience”.

Heppell said: “I’m thrilled to be partnering with HIT Training to help shape the next generation of customer service experts. Exceptional service isn’t just about ticking boxes, it’s about mindset, energy and a relentless commitment to being brilliant.

“I’ve spent my career coaching individuals and organisations on how to stand out, exceed expectations and create unforgettable experiences. Now, I get to share that passion with future customer service stars, helping them develop the skills, confidence and mindset to truly make a difference.”

Martin added: “I’m delighted to be partnering with HIT Training and contributing to this groundbreaking project. Working with an organisation such as HIT, who share my passion for redefining the nature of hospitality excellence, enables us to develop a new generation of engaging, charismatic and highly skilled hospitality professionals who will set the standards for outstanding guest experiences for generations to come.”

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