Chaiiwala FY sales hit ‘record’ £89.4m amid global expansion
During the period the group opened 24 new sites – 15 in the UK and nine abroad – including airport stores at Birmingham and London Luton
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Chaiiwala has reported record global system sales of £89.4m for the year to 31 December 2024, up 35% on the previous year, as the Indian street food and café brand expanded across the UK and overseas.
The Leicester-based company said growth was driven by new store openings and rising demand across its food and beverage ranges. Beverages accounted for about half of total revenue, led by its Karak chai drink, with more than nine million cups sold – an 18% increase year-on-year.
Food sales made up the remaining half, including more than 750,000 Wala wraps sold during the year. Chaiiwala said the introduction of new “street snacks” and sides helped lift average order values.
During the period the group opened 24 new sites – 15 in the UK and nine abroad – including airport stores at Birmingham and London Luton and a second drive-through at Mellor Brook, near Blackburn. Overseas openings included a location in Al Barsh, Dubai, and at the University of Calgary in Canada.
Chaiiwala said the variety of formats would provide “valuable insights” to shape the next phase of its global expansion. The company aims to open 500 sites over the next decade.
The group also launched its loyalty app, which has attracted nearly 40,000 active users. It said several operational upgrades had been completed to support franchisee profitability and long-term growth.
In current trading, Chaiiwala said sales in the year to date were up 16%, boosted by a new breakfast range focused on high-protein, Indian-inspired wraps. More than one million breakfast wraps were sold within 12 weeks of launch.
Six new stores have opened so far in 2025, including a compact container outlet at Watford Gap service station.
Muhummed Ibrahim, co-founder and chief executive of Chaiiwala, said: “We are delighted to record another strong year of commercial and strategic progress at Chaiiwala. When we first started Chaiiwala, there was a clear gap in the market for quality, on-the-go chai and traditional Indian flavours that could be enjoyed at all dayparts.
“Today, driven by the hard work and commitment of our teams, we have cemented our position as the leading Indian street food and café brand and have incredible momentum. These are really exciting times for Chaiiwala.”
