Chopstix enters franchising agreement with KK Foods SW
KK Foods SW Ltd, which already has significant experience operating QSR businesses, opened its first Chopstix store in Plymouth, recording a record first week of sales for Chopstix franchise site
Chopstix, the UK’s leading Asian QSR brand, has announced a long-term franchise agreement with KK Foods SW Ltd.
The multi-unit deal further accelerates Chopstix’s growth trajectory, with the franchisee looking to develop a pipeline of stores across the south-west of England.
KK Foods SW Ltd, which already has significant experience operating QSR businesses, opened its first Chopstix store in Plymouth, recording a record first week of sales for Chopstix franchise site, with a second site launch planned in Portsmouth later this year.
Located on New George Street, the Plymouth site opened this month to queues of customers waiting to sample renowned Chopstix dishes such as the Carmel Drizzle Chicken and Sweet Chilli Prawns.
Working closely with Chopstix franchise director, Aaron Moore-Saxton, under the agreement, KK Foods SW will oversee the full management of the sites, with all employees undergoing an extensive Chopstix induction. After the successful launch of its first site in Plymouth, the franchisee is fully embedded in the Chopstix brand ethos and well equipped to extend this to all future stores.
Aaron Moore-Saxton, Chopstix franchise director said: “KK Foods SW already has an impressive track record operating highly successful QSR sites, and the team’s vision and buy-in of the Chopstix brand made a partnership a really natural fit.
“KK Foods SW has extensive knowledge of the South-West, a region our market mapping indicates has high potential for growth for Chopstix. We’re therefore confident KK Foods SW will have great success with the Plymouth location, and are excited to support the team as they expand across the South-West.”
Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrated its 20th anniversary last year, and is currently undergoing a busy period of expansion, with franchising considered a vital mechanic in Chopstix achieving its lofty growth targets.
The opening of the Plymouth site comes as the brand continues to deliver strong sales across its portfolio. The Chopstix Group consists of over 100 Chopstix sites, in addition to 10 sites operating as Yangtze, and 27 sites under the Chozen Noodle brand, which the group acquired earlier this year.
Noah Wright, KK Foods SW, director said: “Chopstix is a brand that we have admired for a longtime, and that complements our existing portfolio perfectly, so I’m delighted we’ve agreed to this long-term partnership.
“We see significant opportunity to build a strong pipeline of new sites in the South-West, particularly because of the wide range of sites that Chopstix can succeed in, and have already begun exploring potential locations to add to those already secured in Plymouth and Portsmouth.”
