BrewDog to roll out travel hub sites through new SSP partnership
The partnership will see SSP Group operate a number of BrewDog bars at airports and railway stations across the UK
BrewDog has partnered with SSP Group, a leading operator of food and beverage outlets in travel locations worldwide, to roll out new sites at travel hubs across the UK, with the first site set to open at London Gatwick.
The partnership will see SSP Group go on to operate a number of BrewDog bars at airports and railway stations across the UK. The first location at London Gatwick is scheduled to open in December.
The new location will offer guests an innovative menu specifically tailored for the airport, featuring classic dishes and its staple beers.
The move into the travel sector will expand BrewDog’s reach, bringing its range of craft beers to international travellers.
James Watt, CEO and co-founder, said: “We want to make everyone as passionate about craft beer as we are.”
Kari Daniels, CEO SSP UK & Ireland, said: “BrewDog is a globally renowned brand with an incredible back-story and huge potential to do well in the travel space. We’re confident that our shared values and combined expertise will pave the way for a successful partnership.
“London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”
BrewDog’s bar footprint is expanding around the world with new bars opening in the US, India and Australia in the past few months. Earlier this year, the company announced a partnership with Bud China to open bars in the world’s biggest beer market.
Jonathan Pollard, chief commercial officer at London Gatwick, said: “We are delighted to be welcoming BrewDog’s first London airport bar later this year. BrewDog is a fantastic brand and one which I’m certain will be well received by London Gatwick passengers.”
