Greene King appoints Franchise Operations director

Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has appointed Penny Baldwin as its new Franchise Operations director.

Baldwin will join the business on 15 August, where she will be responsible for the continued rollout of Greene King Pub Partners’ Hive Pubs franchise brand.

Having been at Greene King since 2010, Baldwin previously held the position of head of Commercial for Greene King’s Metropolitan Pub Company for the past two years. 

Prior to this, she held various roles in the Metropolitan Pub Company and Loch Fyne restaurants for Greene King, including head of Marketing and head of Commercial as well as operations manager.

To date, Greene King Pub Partners has opened 12 Hive Pub franchise sites, with “considerably more” set in the pipeline for the rest of 2022.

Aimed at those with experience of managing or running a pub, the Hive Pub franchise agreement gives licensees a “ready to trade” pub within a proven branded concept for just £5,000 ingoing cost. Franchisees get a minimum guaranteed income of £20,000 plus additional income based on performance. 

Wayne Shurvinton, managing director for Greene King Pub Partners, said: “I am delighted Penny will be joining our Pub Partners team. Developing our pub franchise model, including Hive Pubs, is a major strategic priority for us. The hard work and effort of our franchise team has delivered us 12 brilliant Hive Pub sites to date, and I am excited to see the brand’s continued growth under Penny’s leadership as Franchise Operations director.” 

Baldwin added: “After holding various positions in Greene King’s managed business, I am thrilled to be joining Pub Partners as Franchise Operations director. Hive Pubs is only in its infancy and I cannot wait to get started delivering its continued expansion as we head into the second half of 2022 and beyond.”