Pubs and Bars

Gen Z spending 68% more in restaurants, pubs and bars

The recent restaurant resurgence has been encouraged by younger consumers aged 16-24, who spend an average of £68.02 a week in restaurants, pubs and bars.

The hospitality industry continues to recover as 58% of UK consumers are spending the same or more each restaurant and bar visit than they were pre-pandemic, with Gen Z driving the return of business, according to a new study from SevenRooms. 

The research from SevenRooms, which polled over 2,000 UK adults, looked at newer priorities and expectations around dining two years on from ‘Eat Out to Help Out’.

The management platform states that younger consumers are “swapping out clothes, shoes and even holidays in their budget to fund meals and nights out”. 

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The recent restaurant resurgence has largely been encouraged by younger consumers aged 16-24, who spend an average of £68.02 a week in restaurants, pubs and bars. The spending then drops with age, with 35-44s spending an average of £45.75 and those aged 55+ spending just £21.52 per week.

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The study shows that the top five expenses being cut down on were in takeaway and delivery meals (13%), clothes shopping (13%), holidays (12%), shoe shopping (11%), and the entertainment sector, for example. cinema, plays, concerts, sporting events. (10%)

The research also suggests the top five most popular elements of ‘eatertainment’ experiences were musician or singer (20%), unique location (dining in the sky, dining underground, dining on a boat) (19%), themed food (17%), themed drinks (16%) and themed restaurant/bar interiors (14%).

While the research found average weekly spend in restaurants, pubs and bars across the UK is £40.38, increasing to £66.91 in Greater London, additional data has shown that “eatertainment” has the potential to boost spend even further in this crucial time for the hospitality industry. 

Mischka Fogel, head of sales, associate director at Inception Group, which has partnered with SevenRooms to “enhance” its guest experience, said: “The most important thing to us at Inception Group is making every guest feel like a VIP with unique, memorable food and drink experiences. We always look to go above and beyond to create something dynamic and innovative to draw guests in and wow them with an incredible experience.”

Danilo Mangano, managing director international at SevenRooms, added: “Our data shows that visits to restaurants and bars are still a priority for UK consumers. In times when we’re having to think carefully about where our money goes, it’s interesting to see that many are looking to swap shopping excursions for drinks with friends or holidays for a night out at their favourite restaurant. 

“Given these sacrifices, restaurants must ensure that they’re providing a dining experience that’s going to wow diners. Our research found almost 1 in 7 (13%) Brits would rather stay at home unless a restaurant experience is going to be outstanding.”

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