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Popeyes UK has appointed Tom Crowley as its new chief executive officer.
Crowley brings over 20 years’ experience leading UK pub, casual dining and QSR brands – most recently, as managing director of Giraffe Concepts and then subsequently as CEO of Boparan Restaurant Group (BRG).
In his new role, Crowley will be responsible for the “brand’s UK expansion” – which includes plans to “create hundreds of jobs across the UK”.
The announcement comes one month after the US fried chicken chain revealed plans to enter the UK market by the end of 2021.
Popeyes, which was founded in New Orleans in 1972, currently has 3,400 restaurants across 29 countries. In 2019, the group launched sites in Spain and then later Switzerland in 2020.
As part of its European expansion plans, the chain hopes to open 350 new restaurants across Britain over the next 10 years.
Crowley said: “I’m thrilled with the opportunity to launch the globally renowned Popeyes brand into the dynamic UK market. I believe we have a truly disruptive proposition rooted in authentic Louisiana culture that will really resonate with UK guests.
“This last year has been incredibly hard on the hospitality industry and I’m pleased that Popeyes UK will be able to contribute to the industry’s recovery with our ambitious goals for the UK. Popeyes is a very special brand and I am very excited about what we can achieve over the next 10 years and beyond.”
