Vish and chips does not spell an end to British culinary heritage

Daniel Farrow, owner of Norwich’s The Gatherers, discusses the increasing adoption of plant based diets in the UK, and why veganism doesn’t have to represent a rejection of traditions

Popular culture is often led by narratives that a generation or population is exposed to en mass, with the mass media playing a crucial role in recent times. Whether it is David Attenborough cautioning of irreversible changes to the Earth’s environment on a primetime BBC slot, or a damning exposé of an entire industry capturing the imagination of Netflix viewers, it seems inevitable that environmentalism, sustainability, and veganism are set to bury themselves into British popular culture.

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