US fried chicken chain Popeyes has announced plans to expand into the UK by the end of 2021.
Popeyes, which was founded in New Orleans in 1972, currently has 3,400 restaurants across 29 countries. In 2019, the group launched sites in Spain and then later Switzerland in 2020.
As part of its European expansion plans, the chain hopes to open 350 new restaurants across Britain over the next 10 years.
Popeyes will enter the UK market as part of an agreement between PLK Europe GmbH, a subsidiary of Restaurant Brands International Inc (RBI), Ring International Holdings (”RIH”) and hospitality-industry veteran, Elias Diaz Sese.
RIH is a family-owned international conglomerate led by Ralph Martens and guided by Ralph Lanckohr as CEO. Elias Diaz Sese is a former executive of RBI, and currently a shareholder and a director of Domino’s Pizza UK and Ireland.
David Shear, president international of RBI, said: “We are excited to announce that we are going to be bringing the Popeyes brand to the UK. Popeyes has established itself as an international brand, famed for the creation of authentic, Louisiana-inspired fried chicken products.
“We are confident that our UK guests will love their fried chicken from Popeyes and we look forward to offering an alternative product in a major international market that we believe is ripe for disruption. We can’t wait to get started”.