Prezzo
Coverage tracks the trading performance, estate strategy, and brand repositioning of one of the UK’s longest-standing Italian casual dining chains. Reporting includes restaurant closures, CVA processes, delivery and takeaway development, new menu formats, pricing strategy, and brand updates under current ownership. Insight is tailored for operators and suppliers monitoring mid-market high street dining, turnaround plans, and consumer appetite for affordable, family-friendly Italian concepts.
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May- 2025 -1 MayNews-In-Brief
Today’s news in brief – 01/05/25
Prezzo has been renamed to Prezzo Italian as part of a refreshed brand identity, as it aims to revitalise its store estate ahead of the chain’s 25-year anniversary. The rebrand involved a new logo and “extensive” refurbishment programme across its portfolio, starting with its Kensington restaurant in London. Prezzo Italian…
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1 MayRestaurants
Prezzo launches new name, menu and brand identity
Italian restaurant chain Prezzo has announced it has been renamed to Prezzo Italian as part of a refreshed brand identity as part of plans to revitalise its store state as it marks 25 years in business. The rebrand also includes a new logo and an extensive refurbishment programme across its…
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Nov- 2024 -26 NovemberNews-In-Brief
Today’s news in brief – 26/11/24
CAMRA has reported that pubs will soon be unable to stock 11 beers, following the Carlsberg buy-out of the last of Marston’s UK brewing operations. The Campaign for Real Ale has expressed concern that powerful global brewers could “hugely reduce consumer choice in the UK” as CMBC axes eight classic…
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26 NovemberRestaurants
Prezzo appoints new CMO
Prezzo has announced the appointment of Mark McCulloch, founder and CEO at Supersonic INC, as its new chief marketing officer on a fractional basis. McCulloch will work closely with CEO James Brown to drive the brand’s strategy and revitalise its position. He brings with him over 20 years of experience,…
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Sep- 2024 -26 SeptemberNews
Today’s news in brief – 26/09/24
Prezzo has appointed the former Brewdog CEO to lead the recovery plan, while the restaurant chain’s former chief executive, Dean Challenger, will rejoin as chief financial officer. It comes as Prezzo, which is now owned by Cain International, is undergoing a restructuring plan, having closed roughly a third of its…
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26 SeptemberPeople
Prezzo appoints former Brewdog CEO to lead recovery plan
Prezzo has reportedly appointed former Brewdog chief executive James Brown as its new CEO, as part of its post-collapse recovery plan, Sky News has reported. Meanwhile, former Prezzo CEO, Dean Challenger, will also rejoin the group as chief financial officer. Having served in a range of leadership roles at Brewdog…
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Aug- 2024 -28 AugustNews
Today’s news in brief – 28/08/24
Contract caterers achieved a sales rise by 10% in Q2, marking its 13th quarter of growth in a row and an improvement rate of 7% recorded in the first quarter of this year. The strong performance comes despite another fall in the outlets served by contract caterers, as they now…
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28 AugustRestaurants
Prezzo set to revamp restaurants
Prezzo has announced that it is set to embark on a programme of refurbishing its restaurants with several having already completed their transformations. In the last three months, Prezzo has completed several refurbishments of select restaurants across the UK, whilst more refurbishments across other venues will be taking place in…
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Mar- 2024 -19 MarchNews
Today’s news in brief – 19/03/24
Prezzo has reported a return to profitability following a strategic review of the business in April 2023, which saw it close almost a third of its restaurants. In the year ended 1 January 2023, the Italian casual dining group’s revenues also rose to £135m from £95m following an increase in…
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19 MarchRestaurants
Prezzo returns to profitability following strategic review
Prezzo has revealed that revenues rose to £135m from £95m in the year ended 1 January 2023, following an increase in menu prices and a focus on efficiency. As a result, the Italian casual dining group’s profit margin also saw an uptick from 31.2% to 35%. However, macroeconomic challenges during…
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