Prezzo
Coverage tracks the trading performance, estate strategy, and brand repositioning of one of the UK’s longest-standing Italian casual dining chains. Reporting includes restaurant closures, CVA processes, delivery and takeaway development, new menu formats, pricing strategy, and brand updates under current ownership. Insight is tailored for operators and suppliers monitoring mid-market high street dining, turnaround plans, and consumer appetite for affordable, family-friendly Italian concepts.
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Dec- 2025 -8 DecemberRestaurants
Jamie’s Italian to return to UK high street in 2026
Jamie’s Italian, owned by Jamie Oliver Restaurants, is set to return to the UK high street in February 2026 through a partnership with Brava Hospitality. The relaunch comes six years after the group entered administration and closed most of its UK sites. The new Leicester Square opening will be the…
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May- 2025 -1 MayRestaurants
Prezzo launches new name, menu and brand identity
Italian restaurant chain Prezzo has announced it has been renamed to Prezzo Italian as part of a refreshed brand identity as part of plans to revitalise its store state as it marks 25 years in business. The rebrand also includes a new logo and an extensive refurbishment programme across its…
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Nov- 2024 -26 NovemberRestaurants
Prezzo appoints new CMO
Prezzo has announced the appointment of Mark McCulloch, founder and CEO at Supersonic INC, as its new chief marketing officer on a fractional basis. McCulloch will work closely with CEO James Brown to drive the brand’s strategy and revitalise its position. He brings with him over 20 years of experience,…
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Sep- 2024 -26 SeptemberPeople
Prezzo appoints former Brewdog CEO to lead recovery plan
Prezzo has reportedly appointed former Brewdog chief executive James Brown as its new CEO, as part of its post-collapse recovery plan, Sky News has reported. Meanwhile, former Prezzo CEO, Dean Challenger, will also rejoin the group as chief financial officer. Having served in a range of leadership roles at Brewdog…
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Aug- 2024 -28 AugustRestaurants
Prezzo set to revamp restaurants
Prezzo has announced that it is set to embark on a programme of refurbishing its restaurants with several having already completed their transformations. In the last three months, Prezzo has completed several refurbishments of select restaurants across the UK, whilst more refurbishments across other venues will be taking place in…
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Mar- 2024 -19 MarchRestaurants
Prezzo returns to profitability following strategic review
Prezzo has revealed that revenues rose to £135m from £95m in the year ended 1 January 2023, following an increase in menu prices and a focus on efficiency. As a result, the Italian casual dining group’s profit margin also saw an uptick from 31.2% to 35%. However, macroeconomic challenges during…
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Jan- 2024 -29 JanuaryFeatures
Franchises in and mid-market out: The year ahead for the restaurant industry
The last year has been a difficult one for the restaurant industry. While the pandemic was tough for a lot of businesses, many managed to hold on to dear life only to go out of business in the years after. This has meant that the market for buying restaurants and…
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Oct- 2023 -31 OctoberFeatures
The evolution of a brand – A fine line to follow
When you think about the world of hospitality in the UK, cast your mind back over the last 20 or so years and remember the brands which have dominated our high streets. Frankie & Benny’s, Pizza Express, Café Rouge, Chiquito, Prezzo, Cote – all names which once would have been…
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Jul- 2023 -17 JulyComment
Loans repayment, inflation, staff shortages: what else we can expect from hospitality insolvencies?
What are the potential reasons for the continued increase in the number of hospitality insolvencies we’ve seen recently? Glyn: I think it goes back to the pandemic. Covid was a big thing for the sector and rightly, both the government and HMRC stepped in to help companies with furlough and…
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May- 2023 -3 MayFeatures
The ‘Market Place’ of Ideas: Reinventing the dining experience
“I think the way the industry is going and where people see casual dining, is completely changing. The fact is now you can go out with a group of friends, and all have the same experience of being somewhere but all have a completely different food and drink experience. I…
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