The evolution of a brand – A fine line to follow

By Richard Samarasinghe, head of Business Development, Harrison

When you think about the world of hospitality in the UK, cast your mind back over the last 20 or so years and remember the brands which have dominated our high streets. Frankie & Benny’s, Pizza Express, Café Rouge, Chiquito, Prezzo, Cote – all names which once would have been known by the majority of UK diners, but today are either no longer with us or are shadows of the powerhouses they used to be. 

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