McDonald’s
Reporting on operational strategy, franchising, and market performance from one of the UK’s most influential quick-service restaurant operators. This section covers leadership updates, digital innovation, sustainability goals, supply chain movements, and F&B development, offering valuable insight for franchisees, multi-site operators, and foodservice professionals navigating scale, consistency, and customer experience in high-volume environments.
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Aug- 2018 -20 AugustAnalysis
HFSS food ads – key takeaways from the ASA’s latest rulings
The ASA has had a positive flurry of activity on high fat, salt or sugar (HFSS) food ads, delivering rulings in no less than four cases on 8 August. We look at the key “takeaways” for brands to consider when developing ads for these types of products. Kellogg’s Coco Pops…
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9 AugustRestaurants
McDonald’s trials luxury restaurant concept
McDonald’s UK will be trialling a luxury restaurant concept to celebrate the national roll-out of The Signature Collection, the gourmet-style burger range. The concept, which will be piloted at its High Street Kensington site, opened for online reservations on 8 August, giving customers a limited two-day window to book a…
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Mar- 2018 -28 MarchNews
McDonalds to phase out plastic straws
Fast food giant McDonalds is set to begin phasing out plastic straws within UK restaurants in a bid to help the impact on the environment. The company will start trailing paper straws instead of plastic ones from May onwards. Straws will also be kept behind the counter and only given…
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