Coverage focuses on the UK strategy and performance of one of the world’s largest quick-service restaurant brands. Reporting includes franchise expansion, store refits with digital ordering and kiosk tech, menu development including meat-free trials, and partnerships with delivery platforms such as Deliveroo and Just Eat. Insight also covers pricing strategy, drive-thru growth, high street and retail park positioning, and supply chain initiatives, offering a lens into scalable, high-volume operational models in the QSR sector.