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How does Jollibee hope to win over the UK fast-food market?
It’s the Philippines' answer to KFC, but how does Jollibee hope to find its place in the UK’s fast-food market?
![](https://www.cateringtoday.co.uk/wp-content/uploads/2021/03/Jollibee-Leicester-scaled-e1617094985675-780x470.jpg)
With over 1,000 McDonald’s and 900 KFC sites across Britain, any newcomer to the nation’s fast-food sector has a difficult task convincing hungry consumers, who are craving a quick and reliable fix to enter its premises.
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