Burger King
Reporting covers the strategic developments, operational performance, and market activity of one of the UK’s major QSR brands, including franchise growth, menu innovation, pricing strategy, tech integrations, marketing campaigns, and competitive positioning. Coverage provides insight for foodservice professionals monitoring fast food trends, high-volume operations, and the evolving dynamics of branded quick-service dining.
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Sep- 2020 -2 SeptemberBusiness
Hospitality leaders call on government to help boost London footfall
Business leaders in the hospitality sector operating in London are calling on the government to help boost footfall in the capital. Over 90 hospitality business owners, experts and representatives signed a letter requesting that Prime Minister Boris Johnson and Mayor of London Sadiq Khan deliver a coordinated campaign to support…
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Aug- 2020 -13 AugustApps & Technology
Burger King joins Uber Eats platform
High street favourite Burger King has joined the Uber Eats app, as it looks to increase the availability of its flame-grilled burgers. Burger King is now available on the Uber Eats app in 200 locations in towns and cities across the UK, including London, Birmingham, Leeds, Nottingham, Bristol, Glasgow and…
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Jul- 2020 -9 JulyCoronavirus
Burger King warns it may shut 10% of sites
Burger King UK has warned it may be forced to permanently close up to 10% of its restaurants. Speaking to the BBC, CEO Alasdair Murdoch said these closures could also lead to more than 1,600 job losses across its estate. He warned that government schemes “do not do enough” to…
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Apr- 2020 -15 AprilFood and Drink
Burger King ads banned over ‘misleading claims’
The Advertising Standards Authority (ASA) has banned a series of Burger King advertisements after they were deemed to be “misleading”. The ruling referred to three advertisements across the brand’s Twitter and Facebook feeds which promoted its Rebel Whopper, a plant-based burger that was pictured in all ads and accompanied by…
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Mar- 2020 -25 MarchCoronavirus
Britain ‘sees opportunity’ for food and drink deliveries, says CGA
In the week prior to the Prime Minister’s stay-at-home order, 53% of the public used or planned to use delivery as an alternative, according to the latest research from CGA. Some 13% of the public received delivery from a restaurant or takeaway either for the first time, or more often…
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Jan- 2020 -6 JanuaryRestaurants
Burger King launches meat-free burger targeting flexitarians
Burger has launched its new plant-based Rebel Whopper burger which is unsuitable for vegetarians and vegans and is instead aimed at the increasing flexitarian market. The new burger features a soy-based patty but will be cooked on the same grills as its meat-filled counterparts. The burger, which is available from…
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2 JanuaryFood and Drink
Burger King UK expands portfolio
Burger King UK Group has announced the acquisition of KFG Quickserve Limited, a business that operates 34 franchisee restaurants across the UK from the Kout Food Group. This purchase will increase the group’s company owned portfolio to 136 sites within a total UK estate of 517 restaurants. Burger King UK…
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Dec- 2019 -4 DecemberRegulations & Policies
ASA bans ‘misleading’ Deliveroo ad
A Deliveroo TV ad has been banned by the Advertising Standards Authority (ASA) for being “misleading”. The TV ad, seen in September and October 2019, showed a woman taking a delivery from a Deliveroo driver at her front door and then distributing meals from various restaurants around the house from…
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3 DecemberVenues & Properties
Burger King UK expands portfolio
Burger King UK has announced a further expansion to its business after the acquisition of eight new sites. The franchisee behind Burger King has purchased the Oxford and Bristol Burger King businesses from the Silver family. After the opening of the Cribbs Causeway site in Bristol, the group will have…
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Nov- 2018 -26 NovemberFood and Drink
Burger King reprimanded for advert ‘close to primary school’
Burger King has been reprimanded by the ASA after it placed an advert for its Whopper Jr meal on a bus stop in close proximity to a school. A complainant said they saw the ad placed close to a primary school, and challenged whether the ad was for a product…
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