Burger King

Reporting covers the strategic developments, operational performance, and market activity of one of the UK’s major QSR brands, including franchise growth, menu innovation, pricing strategy, tech integrations, marketing campaigns, and competitive positioning. Coverage provides insight for foodservice professionals monitoring fast food trends, high-volume operations, and the evolving dynamics of branded quick-service dining.

Jul- 2020 -

9 July

Coronavirus

Burger King warns it may shut 10% of sites

Burger King UK has warned it may be forced to permanently close up to 10% of its restaurants. Speaking to the BBC, CEO Alasdair Murdoch said these closures could also lead to more than 1,600 job losses across its estate. He warned that government schemes “do not do enough” to…
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Apr- 2020 -

15 April

Food and Drink

Burger King ads banned over ‘misleading claims’

The Advertising Standards Authority (ASA) has banned a series of Burger King advertisements after they were deemed to be “misleading”. The ruling referred to three advertisements across the brand’s Twitter and Facebook feeds which promoted its Rebel Whopper, a plant-based burger that was pictured in all ads and accompanied by…
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Mar- 2020 -

25 March

Coronavirus

Britain ‘sees opportunity’ for food and drink deliveries, says CGA

In the week prior to the Prime Minister’s stay-at-home order, 53% of the public used or planned to use delivery as an alternative, according to the latest research from CGA. Some 13% of the public received delivery from a restaurant or takeaway either for the first time, or more often…
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Jan- 2020 -

6 January

Restaurants

Burger King launches meat-free burger targeting flexitarians

Burger has launched its new plant-based Rebel Whopper burger which is unsuitable for vegetarians and vegans and is instead aimed at the increasing flexitarian market. The new burger features a soy-based patty but will be cooked on the same grills as its meat-filled counterparts. The burger, which is available from…
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2 January

Food and Drink

Burger King UK expands portfolio

Burger King UK Group has announced the acquisition of KFG Quickserve Limited, a business that operates 34 franchisee restaurants across the UK from the Kout Food Group. This purchase will increase the group’s company owned portfolio to 136 sites within a total UK estate of 517 restaurants. Burger King UK…
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Dec- 2019 -

4 December

Regulations & Policies

ASA bans ‘misleading’ Deliveroo ad

A Deliveroo TV ad has been banned by the Advertising Standards Authority (ASA) for being “misleading”. The TV ad, seen in September and October 2019, showed a woman taking a delivery from a Deliveroo driver at her front door and then distributing meals from various restaurants around the house from…
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3 December

Venues & Properties

Burger King UK expands portfolio

Burger King UK has announced a further expansion to its business after the acquisition of eight new sites. The franchisee behind Burger King has purchased the Oxford and Bristol Burger King businesses from the Silver family. After the opening of the Cribbs Causeway site in Bristol, the group will have…
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Nov- 2018 -

26 November

Food and Drink

Burger King reprimanded for advert ‘close to primary school’

Burger King has been reprimanded by the ASA after it placed an advert for its Whopper Jr meal on a bus stop in close proximity to a school. A complainant said they saw the ad placed close to a primary school, and challenged whether the ad was for a product…
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Jun- 2018 -

22 June

Restaurants

‘Insulting’ Burger King ad offered women who get pregnant with World Cup footballers 3m roubles and burgers

Burger King has been forced to apologise after an advert encouraged Russian women to get pregnant with footballers playing at the World Cup, offering them a lifetime supply of Whopper burgers and three million roubles (£36,000). The advert claimed the promotion was to “get the best football genes” and “lay…
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May- 2018 -

30 May

Food and Drink

MPs consider banning cartoons from junk food adverts

MPs have called for a ban on the use of cartoon characters to advertise foods like McDonalds, KFC, and Burger King that are high in fat, sugar or salt. The ban would see the end of many historical characters such as Tony the Tiger, Ronald McDonald, the Milky Bar Kid,…
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