Two new dining sites open in Chinatown London

Chinatown London has welcomed two new F&B concepts, with Sushinoya and Ning’s Fresh Beef Hotpot opening at 62 Shaftesbury Avenue and 18 Rupert Street, respectively. Sushinoya has opened its doors at the 3,600 sq ft space which has space for 65 covers. The premium sushi brand has taken a key gateway unit at the corner of Shaftesbury Avenue and Wardour Street, opposite Kung Fu Noodle, a noodle broth focused concept spotlighting authentic dishes from Gansu province in North West China. 

Created by restaurateur Dong Hyun Kim, Sushinoya offers an omakase service and a menu centred on restaurant-style sushi for everyday use. The range includes cuts such as Chutoro tuna, yellowtail and eel, alongside hot bento, sides and seasonal boxes. The operator also provides halal, vegan and gluten-free options.

Meanwhile, Ning’s Fresh Beef Hotpot has opened its second site at 18 Rupert Street. The 3,200 sq ft restaurant seats more than 100 diners and brings Chaoshan-style Cantonese cooking to the district.

From the team behind Murger Han, the concept focuses on hand-cut fresh beef and a customisable all-you-can-eat hot pot offer. The menu includes premium and halal-friendly ingredients. 

Emma Matus, head of Restaurant Leasing at Shaftesbury Capital, said: “Welcoming Sushinoya and Ning’s Fresh Beef Hotpot to Chinatown London, you can see the quality of choice we are targeting, and the types of concepts for different locations. Shaftesbury Avenue is a hotspot for office workers and tourists, so Sushinoya gives that audience what they need, a quick service option just as relevant for grab-and-go as it is for a sit-in experience. 

“Ning’s on the other hand is now part of a more destinational location, being on Rupert Street with the likes of Speedboat Bar and The Palomar, concepts that encourage a more relaxed lunch or dinner. Both add huge value to Chinatown London, and further diversity to Europe’s best ESEA food hub.”

Dong Hyun Kim, founder of Sushinoya, added: “Our launch in Chinatown London puts us alongside the best of the best in ESEA cuisine, so it’s a big moment for us. The destination’s reputation as an F&B hub that prioritises authenticity means we immediately have the confidence that our target customers are already here, somewhere we can offer quality sushi and more to an audience that will really understand our concept.”

The new additions follow the recent opening of hot pot-focused concept, Yangguofu Malatang, which has opened at 47-49 Charing Cross Road, at the eastern gateway into Chinatown London.