Star Pubs & Bars (SP&B) has announced it is making its Just Add Talent (JAT) managed operator food menus available to its leased and tenanted licensees, enabling them to benefit from the negotiated discounts and food insight support it provides to its managed operators.
Aimed at the company’s community pubs, which make up around three-quarters of its estate, SP&B is passing on the food benefits its JAT pubs receive to licensees following successful trials in a number of leased pubs. Pubs which apply will have insight-based menus, allergen information and the substantial discounts negotiated for JAT sites with Brakes and crockery suppliers.
Licensees can choose from three menus – one aimed at pubs who may not have offered food in the past or have a smaller kitchen footprint, a central core offer, and a step up from the mainstream which includes sharing boards and charcuterie. Licensees are also able to offer the managed operator award-winning children’s menu and an “edgier” millennial friendly ‘Indecent Burger Proposal’ wings and burger menu.
Mark Teed, head of food for Star Pubs & Bars, said: “At last year’s forums licensees asked for our help reducing their food costs. Using the JAT menus enables them to leverage our purchasing power. We have a library of menus to choose from. As our BDMs have detailed knowledge of the pubs in their postcodes, they can ensure that there is differentiation between pubs close to one another.
“We are not making any margin on this and are completely transparent; we are passing all savings on directly to licensees. The intention is to help our licensees grow their food business, ensuring those businesses are sustainable in the long-term.”