New StrEat Kitchen launches at NEC Birmingham

NEC Birmingham has launched a brand-new street food offering, StrEat Kitchen, as the business’ live events calendar gears up for a busy stretch of autumn events. 

The new kitchen in Hall 3 of the venue is being provided by live events caterer Amadeus.

StrEat Kitchen builds on the success of previous installations in the NEC’s Piazza, as well as mobile units at the venue, with the concept aiming to capture “the theatre and excitement of street food in an exhibition setting”.

Since StrEat’s launch in 2019, Amadeus said it has seen increased demand for street food, with its themed stalls proving a “continued hit with event goers”.

The company delivers catering solutions to over four million visitors per year at NEC Group venues including the NEC, ICC, Vox Conference Venue and Birmingham’s two live music arenas, Utilita Arena Birmingham and Resorts World Arena.

Linda Ritchie, general manager at the NEC, said: “The new StrEAT Kitchen is another example of how we’re continually innovating to provide the best possible offerings for our customers.

“Amadeus has done a fantastic job in bringing the concept to life in a vibrant and exciting way, and we know our customers will really value the increased creativity, choice and flexibility as we look to continually innovate with our venue’s F&B offering.”

Kane Bridgman, Amadeus NEC general manager, added: “Our latest StrEat Kitchen at the NEC is an ambitious step where we are amalgamating street and festival cuisines into a comprehensive outlet.

“The concept allows us to change and adapt our menus to cater for the diverse customer profiles we see attending shows at the NEC. The flexibility in its menu and concept ensures a continuous flow of novel offerings, driven by trends and consumer demands.”