Popeyes UK to open over 45 sites in 2025

Popeyes has announced plans to double its UK footprint with the opening of more than 45 new restaurants in 2025.

In doing so, it will increase its presence in major cities including Birmingham, Leeds and Bristol as well as expanding further in Manchester, Liverpool, London and Scotland.

The new sites planned for 2025 will span multiple formats and channels, including eat-in restaurants, drive thru sites, and delivery kitchens, spanning high street units and travel hubs including rail and roadside locations.

The openings will create approximately 2,500 new jobs across the UK as the business targets sales of more than £200m in 2025.

In 2024 Popeyes opened 33 locations and delivered a 100% increase in total sales to more than £118m.

Tom Crowley, CEO Popeyes UK, said: “2025 is set to be another incredibly exciting year for Popeyes UK, building on the significant successes our team generated in 2024 as we ended the year with an annual sales run rate of £150m. I would like to take this opportunity to thank the whole Popeyes team for their continued hard work and dedication throughout what was an incredibly busy year which saw us become the UK’s fastest growing QSR brand.

“Our ambitious roll-out strategy – which will see us open, on average, close to one new site per week in the coming 12 months – will mean that we can bring joy to even more customers across the country, from breakfast through to late night.”

He added: “At the same time, we are looking forward to welcoming around 2,500 new team members in the year ahead to support our expansion plans, all the while continuing our clear focus on exciting menu and technology innovation.

“Underpinned by the proven global appeal of the Popeyes brand and our highly acclaimed customer proposition, the growth potential of the business is significant, and we have a medium-term target to scale to more than 350 sites, establishing Popeyes UK as one of the largest QSR operators in the UK market.”