Diageo

Coverage of portfolio performance, brand activity, and on-trade partnerships from one of the world’s largest producers of spirits and premium drinks. This section explores innovation, marketing strategy, sustainability initiatives, and F&B alignment across bars, pubs, and hospitality venues, offering insight for drinks leads, operators, and hospitality professionals engaged in beverage strategy, supplier relations, and premiumisation trends.

Mar- 2021 -

15 March

Coronavirus

Scottish trade bodies offer gov route out of lockdown

Scottish Hospitality Group, UK Hospitality Scotland, Scottish Licensed Trade Association, Night Time Industries Association and the Scottish Beer and Pub Association have written to the government setting out a “pragmatic approach that will avoid catastrophic business failure across the sector”. A united set of recommendations from organisations representing Scotland’s hospitality…
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Jun- 2020 -

25 June

Pubs and Bars

Diageo launches $100m recovery fund to help pubs and bars

Diageo has today announced a new global programme to support pubs and bars to welcome customers back and recover following the Covid-19 pandemic. ‘Raising the Bar’ will be a two-year programme available from July 2020. Diageo will provide $100m (£80.4m) to support the recovery of major hospitality centres, including: New…
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8 June

Pubs and Bars

Diageo GB announces new keg destruction programme

Diageo has announced a new programme to continue support for the British drinks trade from the impact of the Covid-19 crisis as it faces reopening. The new programme will allow the “safe retrieval” of kegs from cellars across the UK, with thousands of pubs and bars being able to benefit…
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Mar- 2020 -

24 March

Breweries and Distilleries

Distiller pledges alcohol towards 8 million bottles of hand sanitiser

Distiller Diageo has pledged to enable the creation of more than eight million bottles of hand sanitiser, by donating two million litres of alcohol to manufacturers amid the Covid-19 outbreak. The group behind Johnnie Walker and Smirnoff will now provide grain neutral spirit (GNS) to hand sanitiser producers across the…
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Jun- 2019 -

21 June

Awards & Events

Cameron Attfield crowned Diageo Reserve World Class GB

Cameron Attfield of Disrepute, London was crowned Diageo Reserve’s World Class Bartender of the Year 2019 at this year’s GB finale which took place at Taste of London on Thursday 20 June. The final kicked off on Tuesday with ice breakers and informal challenges amongst the competitors to build this…
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Jan- 2019 -

31 January

Beverages

Diageo sees £6.9bn net sales in half-year results

Beverage company Diageo has reported a 5.8% increase in net sales, amounting to £6.9bn, in its half-year results ending 31 December 2018. The company said all the regions it operates in contributed to broad based organic net sales growth, up 7.5%, with organic volume up 3.5%. It closed the period…
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Jul- 2018 -

27 July

Beverages

Diageo sees 22% sales boost thanks to gin trend

Gin has been the most popular category for drinks company Diageo, with its Gordons and Tanqueray brands seeing a sales boost of 22% across Europe. Vodka sales at the firm were down by 2% in its latest financial results to the year ending June 2018, while its Guinness business saw…
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Jun- 2018 -

27 June

Features

A changing appetite for craft beer

Once upon a time, beer drinkers consumed hoppy lagers, strong ales, stouts and wheat beers, but in the last half a century, the consumer has jettisoned these flavours for a lighter style of lager, with Budweiser retaining the title as the UK’s favourite. However, the past few years have witnessed…
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20 June

Awards & Events

Daniel Warren wins Diageo Reserve’s Bartender of the Year

Diageo Reserve’s World Class Bartender of the Year 2018 GB final has named Daniel Waren the winner of this year’s competition. Warren, from Last Chance, Nottingham, was crowned after a two-day final with challenges in Edinburgh and the Gleneagles Hotel. The first challenge included the creation of the ‘Perfect Welcome…
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Mar- 2018 -

16 March

Features

The Curious Gin Consumer

Gin has rapidly grown in popularity in the last few years. We asked Nicholas Cook, director general of The Gin Guild to share his industry expertise about why this has happened The gin craze is most definitely in full swing and doesn’t show any sign of slowing down. The interest…
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