Diageo
Coverage of portfolio performance, brand activity, and on-trade partnerships from one of the world’s largest producers of spirits and premium drinks. This section explores innovation, marketing strategy, sustainability initiatives, and F&B alignment across bars, pubs, and hospitality venues, offering insight for drinks leads, operators, and hospitality professionals engaged in beverage strategy, supplier relations, and premiumisation trends.
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Oct- 2021 -12 OctoberPubs and Bars
Star Pubs and Bars to help tenants capitalise on cocktail sales
Star Pubs and Bars has launched a free cocktail menu builder to help its leased and tenanted licensees capitalise on a post lockdown boom in cocktail sales and aid their pandemic recovery. Data from the group’s Just Add Talent (JAT) managed operator pubs revealed that cocktail sales have doubled since…
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Jul- 2021 -2 JulyAwards & Events
D&D London launches training programme to boost recruitment
D&D London has launched a paid training programme that aims to secure employment for those who have little or no previous experience but are looking to enter the hospitality industry. The programme, which will take place next week and see 30 participants take part in total, will be continued with…
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Mar- 2021 -15 MarchCoronavirus
Scottish trade bodies offer gov route out of lockdown
Scottish Hospitality Group, UK Hospitality Scotland, Scottish Licensed Trade Association, Night Time Industries Association and the Scottish Beer and Pub Association have written to the government setting out a “pragmatic approach that will avoid catastrophic business failure across the sector”. A united set of recommendations from organisations representing Scotland’s hospitality…
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Jun- 2020 -25 JunePubs and Bars
Diageo launches $100m recovery fund to help pubs and bars
Diageo has today announced a new global programme to support pubs and bars to welcome customers back and recover following the Covid-19 pandemic. ‘Raising the Bar’ will be a two-year programme available from July 2020. Diageo will provide $100m (£80.4m) to support the recovery of major hospitality centres, including: New…
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8 JunePubs and Bars
Diageo GB announces new keg destruction programme
Diageo has announced a new programme to continue support for the British drinks trade from the impact of the Covid-19 crisis as it faces reopening. The new programme will allow the “safe retrieval” of kegs from cellars across the UK, with thousands of pubs and bars being able to benefit…
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Mar- 2020 -24 MarchBreweries and Distilleries
Distiller pledges alcohol towards 8 million bottles of hand sanitiser
Distiller Diageo has pledged to enable the creation of more than eight million bottles of hand sanitiser, by donating two million litres of alcohol to manufacturers amid the Covid-19 outbreak. The group behind Johnnie Walker and Smirnoff will now provide grain neutral spirit (GNS) to hand sanitiser producers across the…
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Jun- 2019 -21 JuneAwards & Events
Cameron Attfield crowned Diageo Reserve World Class GB
Cameron Attfield of Disrepute, London was crowned Diageo Reserve’s World Class Bartender of the Year 2019 at this year’s GB finale which took place at Taste of London on Thursday 20 June. The final kicked off on Tuesday with ice breakers and informal challenges amongst the competitors to build this…
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Jan- 2019 -31 JanuaryBeverages
Diageo sees £6.9bn net sales in half-year results
Beverage company Diageo has reported a 5.8% increase in net sales, amounting to £6.9bn, in its half-year results ending 31 December 2018. The company said all the regions it operates in contributed to broad based organic net sales growth, up 7.5%, with organic volume up 3.5%. It closed the period…
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Jul- 2018 -27 JulyBeverages
Diageo sees 22% sales boost thanks to gin trend
Gin has been the most popular category for drinks company Diageo, with its Gordons and Tanqueray brands seeing a sales boost of 22% across Europe. Vodka sales at the firm were down by 2% in its latest financial results to the year ending June 2018, while its Guinness business saw…
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Jun- 2018 -27 JuneFeatures
A changing appetite for craft beer
Once upon a time, beer drinkers consumed hoppy lagers, strong ales, stouts and wheat beers, but in the last half a century, the consumer has jettisoned these flavours for a lighter style of lager, with Budweiser retaining the title as the UK’s favourite. However, the past few years have witnessed…
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