Creams

Coverage of brand strategy, franchising, and menu development at a dessert-led dining concept with national reach. This section explores site openings, leadership moves, F&B innovation, delivery integration, and experiential design, offering insight for operators, franchisees, and foodservice professionals tracking growth in sweet-focused, youth-driven, and late-trade hospitality formats across the UK.

Jun- 2018 -

25 June

Food and Drink

Debenhams partners with local food companies

Department story chain Debenhams has partnered with independent local food companies to offer a variety of food options to customers. The new initiative, which has been tested in the company’s central Manchester, Trafford and Oxford Street stores, has led Debenhams with an 11% uplift in food sales after concessions of…
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8 June

Catering Companies

Bidfood cuts sugar content in its ice cream

The sugar content in foodservice supplier Bidfood’s Everyday Favourites ice cream has been reduced by 23%, to fall in line with Public Health England’s (PHE) target to reduce the sugar content in nine food categories. The reduction in the four flavor ice creams helped Bidfoods achieve the 2020 target in…
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