Advertising Standards Authority
This coverage examines the activity of the UK’s advertising regulator and its influence on the hospitality, foodservice, and catering industries. Updates include rulings on marketing and promotional campaigns, regulatory changes, enforcement actions, and guidance affecting restaurants, pubs, bars, and caterers. Coverage also considers how operators adapt their advertising, digital presence, and customer communications in line with compliance requirements, offering insights valuable to hospitality executives and brand managers.
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Apr- 2020 -15 AprilFood and Drink
Burger King ads banned over ‘misleading claims’
The Advertising Standards Authority (ASA) has banned a series of Burger King advertisements after they were deemed to be “misleading”. The ruling referred to three advertisements across the brand’s Twitter and Facebook feeds which promoted its Rebel Whopper, a plant-based burger that was pictured in all ads and accompanied by…
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Dec- 2019 -4 DecemberRegulations & Policies
ASA bans ‘misleading’ Deliveroo ad
A Deliveroo TV ad has been banned by the Advertising Standards Authority (ASA) for being “misleading”. The TV ad, seen in September and October 2019, showed a woman taking a delivery from a Deliveroo driver at her front door and then distributing meals from various restaurants around the house from…
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Oct- 2018 -3 OctoberCafes and Coffee Shops
Costa advert banned for ‘avocado criticism’
Costa has seen an advert banned after it suggested an avocado was a “poor breakfast choice” adding that those who wanted a decent breakfast should have a bacon roll or egg muffin from Costa. The radio advert announced that avocados would be “hard as rock for the first 18 days,…
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Jul- 2018 -4 JulyBeverages
London bar reprimanded by ASA over ‘socially irresponsible’ advert
Savannah Cafe Bar in Haywards Heath has been reprimanded by the Advertising Standards Authority (ASA) following an advert for Offshore Pilsner beer which was considered “socially irresponsible”. The advert notified customers of a change in alcohol percentage on Offshore Pilsner beer which it said made it “more sessionable”. The ASA…
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