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SSP Group has announced the launch of a Peaky Blinders-inspired bar at Birmingham Airport.
The Shelby and Co. Bar and Restaurant will be part of Birmingham’s departure lounge with space for 290 diners.
The restaurant offers both waiter service as well as an order at table technology, allowing customers short on time to dine quickly.
The deal for global rights in travel environments was brokered by SSP and Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment.
Cathy Granby, business development director for SSP UK & Ireland“, said: “Over the past 12 months, one of our key focus areas has been expanding our bespoke airport bar and restaurant concepts. Shelby & Co. really does bring this hugely popular show to life. What better way to celebrate all this city has to offer than bringing a flavour of Peaky Blinders to Birmingham Airport.”
David Christopher, director of licensing and merchandising, Banijay Rights, added: “To expand the beloved Peaky Blinders world to Birmingham Airport – Banijay’s first official travel venue licensee – is a huge privilege for us. This partnership enables fans and customers to have a deeply immersive ‘Peaky’ experience as they pass through one of the UK’s most important travel hubs.”
