Pasture Restaurants to open Birmingham site in 2024

Pasture Restaurant Group has announced the launch of its Birmingham site in early Spring 2024.

Pasture is known for its fire-based cooking and local ingredients; in-house butchers handpick and prepare meat from selected farms raising grass fed cattle.

Pasture Birmingham will occupy 6,500 sq ft across one floor of a former Barclays Bank building at Fifteen Colmore Row, near Cathedral Square in Birmingham city centre and will create around 100 new local jobs

Sam Elliott is the 35-year-old chef-owner behind the growing portfolio of Pasture and other restaurants.

This will be Elliott’s fifth opening of his own in as many years; he already operates two restaurants in Bristol (his first, Pasture, opened in 2018, and Radius opened last year); and two restaurants in Cardiff (a second Pasture, which opened in 2020, and Parallel which opened earlier this year).

In 2024, Elliott will also be opening Prime by Pasture; a butchery, deli, cookery school and burger joint in the Redcliffe Quarter, Bristol.

Independent property company, Hortons’ Estate Ltd, has recently leased 7,000 sq ft of refurbished offices at Fifteen Colmore Row and is continuing with a programme of refurbishment across the building.

Elliott said: “Just as we operate in Bristol and Cardiff, we will be engaging with local suppliers, and producers to influence everything from the menus to the interiors.

“What’s really exciting is the new restaurant will open up brand new supply chains for us – because just like our other restaurants, we want to make sure that Pasture Birmingham has a real sense of place, is part of the Birmingham characteristic and completes our Pasture triangle. This exciting opening for Pasture Birmingham also makes it easily accessible for me to commute between Bristol and Cardiff and give the ‘hands on’ approach to provide a unique and memorable dining experience.”

Nina Meeks of Hortons added: “We are hugely excited to welcome Pasture to Birmingham. We received considerable interest in the unit given its prime position on Colmore Row, but Pasture was our preferred operator.

“It has built an incredible brand and we are confident it will be a real asset to the block. Fifteen Colmore Row is based just minutes from Birmingham’s main railway stations and will no doubt tap into Pasture’s ability to appeal to visiting tourists and locals alike.”