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Independent family brewer and pub company Shepherd Neame has agreed a new three year pouring rights partnership with Vanarama National League South team Maidstone United.
Shepherd Neame has been an official drinks partner for the Kent club, known as ‘The Stones’, since it moved into the County Town’s Gallagher Stadium in 2012.
The stadium’s clubhouse is named the Spitfire Lounge after Shepherd Neame’s award-winning beer range, and work has just finished on a new Shepherd Neame-branded bar area at the ground, with three large screens broadcasting live football.
The new bar will offer Spitfire Lager, Singha, Whitstable Bay Pale Ale, Whitstable Bay Blonde Lager, Bear Island East Coast Pale Ale and Orchard View.
Jonathan Neame, Shepherd Neame chief executive, said: “We are delighted to continue our successful partnership with Maidstone United. The Stones are a fantastic club with an impressive commitment to their community and their loyal base of supporters. We look forward to joining them in celebrating the club’s achievements during the coming season.”
Terry Casey, Maidstone United co-owner, added: “When Oliver Ash and I took over Maidstone United in 2010, Shepherd Neame was among the first companies to support our vision for the club. After more than a decade working together, we are incredibly pleased that our successful relationship is to continue for at least another three years.”
