Rekom to open UK’s first Proud Mary Pub
The £1.2m investment which also chose Cardiff as the first UK location for its Heidi’s Bier Bar and will create up to 50 jobs. It is due to open at the end of October

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Rekom, a pub and bar operator, has begun work on the former Yard Bar, St Mary’s Street in Cardiff which will see it become the UK’s first Proud Mary Pub.
Operating over two floors, with a 950 capacity, Proud Mary Pub will be a “relaxed, party pub with the blended fun and festive atmosphere of a German bier hall”.
The venue will serve a range of drinks and beer, including two draught ales from Cardiff brewery Tiny Rebel. Food includes traditional bar snacks and a range of pizzas and burgers.
It will also stream live sporting events, including football and rugby, and will be shown on a dozen TV screens and front row seats can be secured with table bookings and table service.
Local bands will be given a platform to perform with live music on Friday and Saturday nights, with Music Bingo and quiz nights during the week.
Graeme Da Silva, regional director, Rekom, said: “We are delighted to continue investing in Cardiff, which is such a vibrant and exciting city. Heidi’s has exceeded all expectations and PRYZM continues to be one of our most successful clubs, so we are confident Proud Mary Pub will prove to be a similar hit.
“Whether you want to meet friends for a beer, watch sport, take part in a pub quiz, or enjoy a late night party, Proud Mary Pub delivers. We will be working 24/7 to open in time for when Wales takes on New Zealand – hopefully the result will give us double cause for celebration.”
There are currently six Proud Mary Pubs in Denmark, Finland and Norway, with Cardiff being the first in the UK and the former Idols club, Wind Street, Swansea will be the second due to open early 2023.
The £1.2m investment which also chose Cardiff as the first UK location for its Heidi’s Bier Bar and will create up to 50 jobs. It is due to open at the end of October.
Rekom operates over 200 bars, pubs and clubs internationally and 48 in the UK. In addition to Proud Mary Pub, other venues in Wales include a further three in Cardiff – PRYZM, Heidi’s Bier Bar and Steinbeck and Shaw.