Ole & Steen appoints former Starbucks director as CMO

Danish bakers Ole and Steen has announced the appointment of Sarah Harris as its new group chief marketing officer as the brand continues to accelerate its growth.Harris joins the business from today (19 May), bringing over 25 years of experience in retail and hospitality marketing to the role, having previously worked as a director at Starbucks. 

Her role will span marketing, brand, product and digital strategy across Ole and Steen’s growing presence in London, Copenhagen and New York, whilst strengthening customer engagement and loyalty.

Harris brings a wealth of expertise in customer-centric marketing after nearly a decade at Starbucks EMEA, where she held a variety of senior leadership roles. 

Most recently, as director of Marketing, Product, Digital and Sustainability for the UK, she transformed the food offering, doubled Starbucks Rewards app engagement, and led “award-winning” brand and social impact campaigns.

Harris said: “I’m thrilled to be joining Ole and Steen at such a dynamic moment in its growth journey. I’m passionate about building brands that connect deeply with their communities, and I look forward to driving strategies that enhance the customer experience and support long-term success.

“Ole and Steen is a brand with so much heart – from its authentic Danish heritage to its commitment to quality and craft. There’s an exciting opportunity ahead to grow our presence and ensure we remain top of mind with more customers, more often.”

Ole and Steen CEO Joachim Knudsen added: “Sarah’s appointment marks an exciting step forward for our brand as we continue to expand both locally and internationally. Her leadership in marketing innovation and customer strategy will be invaluable as we deliver the next phase of our growth.”