Wasabi launches first franchise at Luton Airport

Wasabi has announced the launch of its first franchise at Luton Airport in partnership with global travel retailer, Lagardère Travel Retail.

Set to open its doors in mid-July and located in the main terminal, the new 107 sqm restaurant features a 30-seat dine-in area and a grab-and-go counter.

The new restaurant, which will be operated by franchise partner Lagardère, has been designed as a “vibrant and welcoming space”.

This news follows the recent successful opening of the brand’s latest high-street location on King William Street, London, and the recent introduction of elevated menu innovations, such as the premium Omakase Box for Summer.

Henry Birts Wasabi CEO said: “We’re incredibly excited to bring Wasabi to Luton Airport through our first-ever franchise partnership with Lagardère. This opening represents a major step in our brand’s journey, as not only are we entering a new phase of growth through franchising, but we’re also opening in a location that perfectly suits our offering.

“Transport hubs like Luton Airport align seamlessly with our mission to make fresh, high-quality food accessible to people on the move. We see this as a significant step in our wider growth strategy, with plans to expand further across the UK”.

Peter Newbould, CEO of Lagardère Travel Retail UK and Ireland, added: “We’re delighted to be expanding our food & beverage portfolio with the introduction of Wasabi’s permanent airport restaurant at London Luton Airport. This opening strengthens our commitment to bringing exciting, high-quality dining options to passengers, blending convenience with fresh and flavourful global cuisine.”