The Lost Estate raises first private funding to back expansion

Immersive entertainment company The Lost Estate has completed its first private investment round, implying a valuation approaching £10m as it seeks to expand across the UK and into the US.

The funding was led by Mark “Fish” Fisher, a co-founder of Merlin Entertainments and a non-executive director of The Lost Estate, alongside a group of private investors including Greene King chief executive Nick Mackenzie. The company did not disclose the size of the investment or detailed terms.

The Lost Estate, founded in 2017, said the capital would support its next phase of growth, including geographic expansion over the next five years, the launch of a new brand platform in 2026 and further investment in its internal marketing technology.

The business operates large-scale immersive productions that combine live music, theatre and hospitality. It runs two permanent sites in West Kensington and Peckham and currently employs around 30 staff at its head office, alongside more than 200 freelance and part-time workers.

The company said it has grown by more than 500% over the past three years, welcomed about 275,000 guests and expects to generate around £20m in revenue in the current financial year.

Fisher joined The Lost Estate as a non-executive director in January 2025, following a 25-year career at Merlin Entertainments, where he held senior roles including chief development officer and was involved in the international expansion of brands such as Legoland and Madame Tussauds.

Mackenzie previously ran Merlin’s Midway Attractions division, overseeing more than 100 attractions worldwide, before becoming chief executive of pub operator Greene King in 2019.

Current productions include the New York jazz-themed experience 58th Street in Peckham and the seasonal The Great Christmas Feast in West Kensington. Planned launches for 2026 include a Parisian cabaret-themed show, Chat Noir!, and a new venue in Manchester.

Eddy Hackett, co-founder and executive producer of The Lost Estate, said: “From the moment I met Fish, it was clear that his exceptional experience, insight and extensive professional network would be invaluable to The Lost Estate. I’m delighted to welcome both Fish and Nick as investors as we continue building unforgettable worlds.”

Fisher said: “The Lost Estate represents the very best of British creative entrepreneurship – a company that has built something genuinely new in live culture. I’m excited to see what we can achieve together as a team.”

Mackenzie added: “What The Lost Estate is doing sits right at the intersection of culture, hospitality and experience. I’m delighted to be joining the journey at this stage.”