Levy acquires 50% stakes in Peppermint
The deal will see both Brooke and Hempenstall continue to run the business alongside Jon Reid, operations director of Levy.
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Levy, a sports and hospitality caterer that is part of Compass Group UK, has acquired a 50% stake in bars and events business Peppermint.
The news follows on from its partnership over the past year which saw Peppermint bring its drinks-led support to venues across the Levy portfolio including Tottenham Hotspur stadium, Cheltenham Racecourse, and Villa Park stadium.
Founded in 2003 by Alex Brooke and Adam Hempenstal, Peppermint started by delivering bars at boutique music festivals and today services over 40 events annually, including BST Hyde Park.
The deal will see both Brooke and Hempenstall continue to run the business alongside Jon Reid, operations director of Levy.
Redi said: “Levy is thrilled to invest in a business as passionate as us when it comes to improving and delivering the finest customer experience. The introduction came from AEG, our partners at the O2, who Peppermint also work alongside, a great example of how mutual partners and liked-minded businesses can work together.
“Our commitment to the consumer journey using leading edge technology and data insight matched with Peppermint’s award-winning capabilities will be a force to be reckoned with.”
Brooke added: “This is an exciting new chapter in Peppermint history. The natural evolution of our business is to build on our work in Greenfield events into the sports sector and continue adding real value to our Levy partnership.
“What’s more, coming together with Levy to further grow within the events and festival sector is an extremely powerful combination, enabling high volume, high quality, and highly produced environments with the hospitality, catering and street food skills of Levy and its partner businesses.”
Hempenstall said: “We are excited to have found a partner that shares our values and passion to lead from the front when it comes to recognising and developing our people. We also share the urgency in delivering sustainability across our industry, with a shared goal for net zero by 2027, one of the most aggressive in our industry.”
