There has been a 23% rise in Easter chocolate product launches between March 2017 and February 2018.\r\n\r\nAccording to Mintel Global New Products Database (GNPD), Brazil accounted for 11% of global Easter chocolate product launches in 2017. \r\n\r\nGermany is also host to plenty of Easter chocolate innovation, sharing second place with South Africa and the UK (each with a 10% share), followed by France with a 9% share. \r\n\r\nReflecting the importance of seasonal products as a whole, in 2017 almost a quarter (23%) of chocolate launches globally were seasonal launches, such as Christmas, Easter, Valentine\u2019s Day and Halloween. \r\n\r\nMarcia Mogelonsky, director of Insight, Mintel Food and Drink, said: \u201cEaster represents one of those \u2018permissible indulgence\u2019 moments where consumers enjoy giving and receiving chocolate treats. The holiday also marks a time for increased innovation in confectionery as consumers seek new and novel products. \r\n\r\n\u201cIn Germany, for example, the introduction of vegan Easter bunnies and eggs reflect the growing popularity of a plant-based diet in that country. In the UK, Easter eggs flavoured with beer or stout, which were the rage in past years, have given way to new alternatives such as gin-and-tonic flavoured eggs.\u201d\r\n\r\nAccording to GNPD, global launches of chocolate products described as 'bites' have grown 50% over the past five years; with 'thins' not far behind, increasing 48% over the same period.\r\n\r\nBut just as bite-sized forms\u2019 popularity is increasing, consumers are losing their appetite for 'light' versions of confectionery (such as low-sugar or low-fat varieties). Launches of products described as 'light' fell by 22% between 2012 and 2017.\r\n\r\n\u201cThe growth of bite-sized pieces of chocolate points to the ongoing trend of acceptable treats. Pre-measured 100-calorie packs of chocolate or other treats have fallen from favour as consumers move away from diets that focus on strict calorie counts," added Mogelonsky.