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The Irish food board, Bord Bia, has announced the appointment of Jim O’Toole as its new CEO, effective from 1 November, when Michael Murphy will return to his position as director of organisation and industry talent.
It is reported that O’Toole is the current CEO of Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency. He is also said to be highly experienced in global food marketing, sustainability development and change leadership.
Dan MacSweeney, chairman of Bord Bia, said: “We welcome Jim to Bord Bia and the knowledge, experience and insight he brings to the role and to the organisation. His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation.
“We look forward to working with Jim, and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world.”
O’Toole said: “I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the board and the talented team in Bord Bia to implement the recently published strategy.
“I have been most fortunate to have previously spent over twenty years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years.”
He added: “I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”
