Former Carlsberg CEO appointed to Quintessential Brands

International spirits company, Quintessential Brands, has appointed James Lousada as managing director of its international commercial products arm, Quintessential Brands Spirit Solutions.

The firm said the appointment of Lousada, who has over 20 years’ experience in the industry running UK and European drinks companies, is indicative of the its ambitions for Quintessential Brands Spirit Solutions.

Lousada, whose experience includes three years as CEO of Carlsberg UK and over three years as general manager of Accolade Wines EMEA, is now aiming to replicate the company’s UK success in key international markets, whilst working with the Quintessential Brands UK commercial team to build on the success already achieved in the company’s lead market.

Warren Scott, CEO and co-founder of Quintessential Brands, said: “James’ appointment is indicative of our aspirations for Quintessential Brands Spirit Solutions. It is also indicative of how we are building the truly global success we have always envisaged; a spirits company recognised across the world for both our portfolio of world-class premium brands and for the breath and quality of our commercial offering.

“Quintessential Brands has significant international opportunity across both our premium brands and our commercial products, and with the experience, passion and strategic focus James brings, I’m looking forward to 2019 being another transformational year for our business.”

Lousada’s appointment follows news of Quintessential Brands’ further investment in G&J Distillers in Warrington. A new high-speed miniatures line was recently installed, enabling the company to bottle a variety of spirits, including gin, vodka, rum and whisky, in the 5cl format.